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Idea To Launch Academy at Charma Communications presents...

A Master Course In

Social Media Marketing For Business 

Interactive, practical masterclasses, guiding ambitious and aspiring entrepreneurs and small business owners (even the self-confessed tech phobics!) through a step-by-step process to mastering their business on social media platforms.

Who should attend?  

These masterclasses are ideal for creative professionals, entrepreneurs and small business owners who are looking to discover creative tips and techniques to support their digital marketing and social media activities.  

These masterclasses provide an overview of marketing goals in terms of your Unique Selling Points, how to create and map out your funnel, content plan and placing everything together to create your marketing strategy.  

Whether you decide to outsource your social media campaigns to a marketer or a social media manager, you will find that understanding the key steps will help to transform your approach to social media. 

The masterclasses in this course repeat regularly, take all or those that are most relevant to where you are right now on your journey to Social Media "Masterfulness"!


Learning Goals

Session One - Strategy and Planning

  • Why Social Media is Important for Growing Your Bottom Line  
  • Setting Your Goals - Aims and Objectives  
  • The 7 P's of Marketing  
  • The 7 C's of Marketing
  • Creating Your Funnel  
  • Creating Your Content Plan  
  • Creating Your Content Calendar


Session Two - Platform/Channel - Facebook

  • The Difference Between a Personal and Business Account  
  • How to Create Your Account  
  • How to Brand Your Business Profile  
  • Exploration of the platform features  
  • Optimal Image and Upload Sizes  
  • CTA's (Call To Actions)  
  • Intro to Paid Marketing

  

Session Three - Platform/Channel - Instagram 

  • The Difference Between a Personal and Business Account  
  • How to Create Your Account and Business Profile
  • An Effective Instagram Bio  
  • How to Brand Your Business Profile  
  • Exploration of the platform features  
  • Getting Found on Instagram  
  • CTA's


Session Four - Design, Schedule and Analyse 

  • How to measure your ROI (Return On Investment) - Analytics and Reporting  
  • Scheduling Apps  
  • Design Apps  

  

Session Five - Selling On Social

  • Selling Services or Products on Facebook  
  • Selling Products on Instagram

What do you need to bring?  

  • An open mind ready to learn  
  • A laptop (if you have one) or your phone or tablet so you can follow along in realtime and not just in theory  
  • A notebook and pen to write down any memorable hacks and top tips, (we will provide large paper for practical activities)  
  • Any questions (you can also ask these in advance when booking your spot)

REGISTER INTEREST

About Your Tutor

Selina Charmaine is a mother, visionary, and serial entrepreneur - and has a passion for all things creative, tech and business!  

She's a tech geek and loves sharing tech solutions with her clients, that saves them both time and money.  

She is all about inspiring and supporting women entrepreneurs (and a few men) to vanquish their limitations, so they can share their passions with the world while creating an income to live the life of their dreams.  

She lives this out as a Business, Brand & Website Architect and Idea to Launch Strategist at Charma Communications; a boutique marketing and communications agency, which supports both ambitious and aspiring entrepreneurs from idea to launch and beyond.  

Having an aversion to the rigidity of corporate life, she is drawn more to small businesses and start-ups and worked in several of these after graduating before launching her own ventures.  

Equally, she still loves getting stuck into both graphic and website design, as well as branding, digital marketing and speaking on platforms to small business owners, entrepreneurs and 'would love to be' entrepreneurs.  

She gets especially excited when coaching one to one - or in a small group - with women that come with a vague idea for starting a business; and leading them step-by-step from idea to launch. It's a transformative journey that brings the most pleasure.